This includes the likes of Rane, Denon DJ, Numark, Hercules, Reloop, Phase, Roland and others.” “A critical dimension of our business is our partnerships with the industry’s many hardware brands which each offer something distinct to the market. The intention here is business growth and our ongoing partnerships play an unwavering role in that,” Serato CEO Young Ly told the Herald this morning, picking up on one of the clearance application’s key themes. “It is in Serato’s best commercial interests to keep universally supporting as much hardware as possible. “It is in Serato’s best commercial interests to keep universally supporting as much hardware as possible," Serato CEO Young Ly says. The clearance application reiterates Alpha Theta’s earlier pledge to run Serato as an independent operation. That this could happen is completely absurd.” “Through our partnership with Serato, they’ve got 20 years of our data and IP that our biggest competitor would suddenly have access to. It would be utterly incomprehensible for the Commerce Commission to allow one organisation to have such an overwhelming amount of market share, he said. Today, he doubled down on his criticism, saying, “If the sale is approved, there would be a complete breakdown in competition in the pro DJ tech market, not just in New Zealand, but worldwide. If this deal goes ahead, then we believe that competition in the DJ market would all but die, driving up prices and quashing innovation,” InMusic’s O’Donnell told the Herald on September 4. “We also know that the Commerce Commission is looking at Pioneer’s potential acquisition of Serato from a competition perspective. If this deal goes ahead, then we believe that competition in the DJ market would all but die, driving up prices and quashing innovation", says InMusic owner Jack O'Donnell. “We know the Commerce Commission is looking at Pioneer’s potential acquisition of Serato from a competition perspective. US company InMusic, which owns a clutch of DJ hardware brands, including Akai Pro, Denon DJ, Marantz, Numark and Rane, has raised the fear that Alpha Theta will hog Serato’s software for its own Pioneer decks, or at least restrict or make it more expensive for other DJ hardware makers to access. A spokeswoman for the commission said that after making its own inquiries, the watchdog had encouraged the parties to file for clearance.Īuckland-based Serato has built a highly profitable business (see financials below) making software that can be used with multiple brands of professional DJ hardware, or decks used by amateurs at home.Īlpha Theta (ultimately owned by Tokyo-listed conglomerate Noritsu) is the owner of the Pioneer DJ hardware brand. The competition watchdog said overnight that it has received an application from Alpha Theta and Serato, asking it to approve the deal.Īlpha Theta and Serato were politely leaned on by the regulator. Meantime, the deal faces its next hurdle: Commerce Commission clearance. Japanese firm Alpha Theta has gained Overseas Investment Office approval to buy Auckland-based DJ software maker Serato in a deal worth around US$70 million ($113m).īut an opponent of the deal, InMusic owner Jack O’Donnell, said his company was weighing whether to seek a judicial review of the OIO’s decision. Though little-known in NZ, the 160-strong Serato dominates the global market for DJ software. Serato chief strategy officer Nick Maclaren (left) and CEO Young Ly.
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